Did you know that people will judge your website in the first 2 seconds of seeing it? This fact may be shocking to some, but first impressions last, especially regarding websites. This is one of the primary reasons why most businesses hire a reputable web design company in Hartford, CT, to make their websites that leave a positive lasting impression.
If you’re planning to make a website for your business (or currently have one), there might be some essential elements on which your website might be missing out. Below are what Hartford Web Design Pros think are the most critical design elements your website shouldn’t miss out on.
- Attention-Grabbing Design (with a Matching Branding Header)
An attention-grabbing design and a branded header graphic go hand in hand. Since people will judge your website at first glance, you need to get their attention as soon as possible if you want them to stick around. As a business owner, you must make your branding header so good that it immediately tells your customer who you are and why they should stick around your website.
- Easy to Find Contact Information
Placing a website’s contact information where it’s easy to find may sound like an obvious statement. But you’d be surprised by the number of websites that mistake hiding their contact information out of plain sight. This mistake is killing their business, and you, as a website owner, should avoid this error as much as possible.
We suggest you put it in multiple places, preferably the website’s top, bottom, and middle. Use compelling CTAs to hook your users, such as “Call us for a free quote!” or “Email us today and get a free…”.
- Strong Lead Capture Forms
It’s pretty standard for first-time visitors not to return to your website after arriving at it once; unless you give them a compelling reason not to. Perhaps the easiest way to get them back is to TELL THEM TO COME BACK. But how can you do this?
The only way to do so is to get their contact information so you can send them personalized emails and get them up to speed with the latest news and trends about your business. For this to happen, you need to create strong lead capture forms that convince them to enter their information.
- Active Social Media Engagement
Social media is an effective tool for growing businesses. And whether you like it or not, social media rules the internet, so you better leverage its platforms to your advantage. Be active with your social media engagement and continuously curate valuable content so people can understand how active you are in the scene, thus giving your business massive social proof.
- Make Your Website Responsive and Adaptive
We live in a world dominated by smartphones and other mobile devices. Since every person you see around the block has their heads buried in their phones, you need to leverage this to your advantage. Ensure your website utilizes a responsive and adaptive design so mobile users can access your website better without dealing with any bad user experience.
Hartford Website Design Pros
Address: 27 Charter Oak Pl, Hartford, CT 06106
Phone Number: +18605165225